How much it costs to bring AI to an SME (and what it depends on)

The question we get the most is 'how much does it cost'. The honest answer is: it depends. But not in a vague way, it depends on concrete things you can scope out before spending a single euro.

What the cost depends on

• Scope: a chatbot that answers questions is not the same as automating a whole process end to end.
• Integrations: how many of your tools it has to touch (CRM, calendar, WhatsApp, billing) and how well they let themselves be connected.
• Volume: how many people will use it and how often.
• Maintenance: an automation is not set up and abandoned, it gets tuned with real usage.

Why there is no list price

Because two businesses that 'want a chatbot' can need very different things. Setting a fixed price without seeing your case would mean inflating it just in case or falling short. We would rather look at your process and tell you what is worth it and what is not.

How to start without over-sizing

The expensive mistake is trying to automate everything at once. The profitable way is to start with what takes the most time and adds the least value, measure what it returns, and grow from there. That way the investment pays for itself with what you recover before taking the next step.

The right way to work it out

Instead of looking only at the price, look at what the problem costs you today: lost hours, opportunities going cold, errors to fix. When the cost of the problem is bigger than the cost of solving it, the decision makes itself.

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